Sociopreneur
Identity for an innovative UNICEF Nicaragua venture
Maria-Nelly from the region of Tola,
one of the program’s young entrepreneurs
Sociopreneur is a UNICEF initiative that pioneers the use of social entrepreneurship as a catalyst for solving problems affecting children. It connects local communities with funding actors in a process that generates social value for children against the backdrop of a rapidly growing tourism sector in Nicaragua.
Project completed in Managua at UNICEF Nicaragua.
Category
Design Strategy
Naming
Visual Identity
Photography
A 5-year-old girl in a UNICEF
supported school program
Local artist in her ceramic studio
The lush province of Tola
Visual identity
We build the initiative’s identity inspired by the entrepreneurs themselves. As ‘dual thinkers’ they embody a combination of social commitment and drive - in equal parts of heart and fire.
Press conference on launch day. The media and private sector were present to sign off the partnership between Nicaraguan conglomerate Pellas Group and UNICEF Managua.
