Marble by UNICEF
Tackling the world’s most complex problems facing children isn’t an easy task, it takes a village. UNICEF created Marble, a science and art initiative pioneering the future of ethical data through corporate partnerships. Marble seeks collaborators to share access to corporate data in a responsible manner, transforming that data into public goods for children.
Category
Brand Strategy
Naming and Writing
Brand Identity
Launch Campaign
Digital
Film & Motion
Creative Partners
UNICEF
Jones Knowles Ritchie
Alright Studio
205TF
Featured
Campaign US
UnderConsideration
Awards
D&AD Graphite Pencil
Type Directors Club Win
ADC Merit Win x2
One Screen Shortlist
Brand Film Shortlist
Brand film (narrated by yours truly :)
Marble connects researchers, data scientists and visual artists with big data holders (the likes Microsoft, Google, Telefonica) and together comes up with solutions that tackle big difficult topics such as migration, epidemics and youth suicide.
The visual identity represents the maze that is the universe of big data, fueled by its various partners (the colorful marbles), making crucial information accessible and easy to understand by all.
Typeface
We created an open and forever-changing custom typeface called ‘Maze Sans’. Instead of the classic font weights light, regular and bold, Maze Sans is set as simple, complicated and complex where the intricacy of the font escalates accordingly. Colourful marbles allow the system to illustrate the journey of data in a simple and approachable way, both statically and when in motion.
The data team collaborates with the likes of Google, Telefonica and the Institute for Scientific Interchange (ISI) in Italy, with more partnerships to come, one more step towards improving the lives of children everywhere.
Pictured:
Natalia Adler, Purva Sawant and Camila Garay
The dynamic design and font allow UNICEF to explain complex research topics and hard do understand numbers using clear and simple visuals. Making it easier for policymakers and governments to understand and act on.
Research topics:
UNICEF data team
Webdesign
